Management Team
About Us | Management Team | Praveen Mathur
 

Management Team

Praveen Mathur
Vice President, Business Analytics
 
Praveen is Vice President of Business Analytics at Netcom Systems. His area of expertise include analyzing marketing data and establishing best practices in the area of sales optimization through combination of customer and market information, advanced analytical processes and software solutions, maximizing ROI on marketing investment; customer segmentation, promotion response modeling, field force portfolio optimization; and market mix modeling using non-linear regression techniques.

Prior to joining Netcom Systems, Praveen held various positions at inVentiv Health, leading cross-functional teams of business analysts and software engineers in the development of analytical tools to evaluate the effectiveness of sales and marketing initiatives.
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